雅思寫作原題解析：你真的懂“廣告”嗎？

今天碰巧看到了一篇雅思大作文，講的是“廣告”：

雅思話題概覽

Some people think that the high sales of products reflect the power of advertising instead of the consumers' demand. To what extent do you agree or disagree with this opinion?

之前在課上也講過廣告類話題，每次遇到這個(gè)話題，烤鴨們都會(huì)抓耳搔腮，哈哈哈，因?yàn)椴恢�道怎么去撰寫一份滿意的作文，或者說很多娃子說這不是常識(shí)嗎?但是卻不會(huì)表達(dá)和論證，那么我們今天就來撥開迷霧見太陽(雖然最近很熱~~但是還是需要陽光普照大家，smile*-*)

歸于生活，地鐵上，公交站臺(tái)，馬路上，柱子上，墻上，電梯里，各個(gè)地方都有廣告，可以說他們幾乎無孔不入……一個(gè)驚人的數(shù)字：我們每天會(huì)暴露在大約5,000個(gè)不同的廣告之下!你敢信?我信了~

其實(shí)，現(xiàn)實(shí)生活中，廣告確實(shí)向我們兜售了太多“完美的”生活方式，創(chuàng)造了太多“虛假的”購物需求。

那么要想攻克這個(gè)話題的寫作，我們要怎么做呢?首先，我們來看看廣告背后的心理學(xué)知識(shí)(寫作文還能豐富自己的心理學(xué)研究，很全面發(fā)展哦，所以要愛寫作，不要恨它~)

Psychology of Advertisement

鑒于廣告心理學(xué)，很多娃子可能會(huì)覺得好深?yuàn)W，不想看不想聽不想學(xué)，其實(shí)不然，你只要忍住一分鐘，看一眼，聽一下，保管你覺得有意思，不會(huì)像你想象的那樣枯燥，敵人都是你自己假想出來的更難打敗~

Now, 此處，為師只想給出幾個(gè)key words 幫助大家快速理解此篇寫作的重點(diǎn)知識(shí)點(diǎn)：

· The reciprocity Principle 互惠原則

· Commitment 承諾

· Consensus 共識(shí)

· Authority 權(quán)威

· Liking 喜好

· Scarcity 稀缺效應(yīng)

Then, 我們依次來分析每個(gè)key word 后面的含義：

1. The reciprocity Principle

互惠原則

When you give someone something, you impose a burden on them to want to pay you back. For example, a business may provide some free services with the expectation that the consumer will then pay for bigger, more expensive services.

顧名思義，吃人的嘴短，拿人的手短：免費(fèi)試吃或者說免費(fèi)小樣甚至免費(fèi)玩具的背后，其實(shí)都有互惠原則的影子。畢竟，“I owe you“ 的感覺非常不爽，得趕緊還回去才好。

2. Commitment 承諾

When businesses can make a customer commit to something small, they can then easily increase their ask to include bigger things.

從小到大，從少到多。0元健身私教課，0元體驗(yàn)早教，0元感受美容的背后，其實(shí)都是想讓你花large amounts of money去報(bào)課。

3. Consensus 共識(shí)

People are more likely to buy from businesses when there is demonstrated proof that other individuals have made purchases and put trust in the company.

從眾心理，會(huì)再一次勝出。

4. Authority權(quán)威

People tend to pay more attention if they see that a company is an authority figure in the industry.

這就是為什么各行各業(yè)的廣告里都充斥著：“網(wǎng)紅”，“女神”，“專 家”的字眼啦~

5. Liking 喜好

It's easier to get someone to buy from a company if they first like that company.

比如說漢堡王其實(shí)也不賴，但我個(gè)人還是更prefer McDonald。先來后到很根深蒂固~

6. Scarcity 稀缺效應(yīng)

When things are in short supply, people rush to get them.

“最 后1件!”此話一出，“八馬難追(你肯定已經(jīng)等不及去搶購了哇)”?

Frankly, good advertising does not just circulate information. It penetrates the public mind with desires and belief.

說完這些，鴨子們你們腦海中是不是思路很豐富，很多樣，很有沖動(dòng)想要寫出來?那就不要猶豫，趕緊來下筆，寫出你對(duì)廣告的想法，對(duì)廣告的態(tài)度，你會(huì)發(fā)現(xiàn)，一鼓作氣，一篇好文章就能馬上出爐!加油鴨~~~